1,000 True Fans

I didn’t come up with this one. This comes from a wonderful post by Kevin Kelly here.

The gist of the idea is that if you want to be successful in any endeavor: artist, entrepreneur, musician, etc. you don’t need 1 million customers or followers, you just need to acquire 1,000 true fans. The emphasis is on “True” fans…that doesn’t mean all 1,000 worship every thing you do, but in general they are willing to buy what you are selling and they are more than happy to help spread the word because they love it so much.

Obtaining 1,000 fans isn’t an easy quest (although the internet has helped substantially in creating direct relationships with your fans all around the globe), but once you’ve gotten there, you know you’ve hit on something good.

Go find those 1,000 fans!


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