If you want to create separation between yourself and your competitors, it’s time to think differently. Here are 5 fabulously written theories on how to focus and invest your time and effort…
1000 True Fans:Brilliantly written by Kevin Kelly a while back, the basic point is if you can find 1,000 True Fans for whatever it is you are doing, you are off and running.
No, but really, How Do I Get an Agent: One of my favorite short reads from Brian Koppelman (the co-writer of Rounders, Billions, and a lot of other fun stuff). What he is trying to get across is just making something great won’t sell it, but if you put in the work, anything is possible. Don’t think you can just create something and everyone will beat a path to your door…it doesn’t work that way!
Hell Yeah, or No by Derek Sivers: Derek Sivers wrote this clever post that can be summed up by the title itself. Your time is precious…if you can’t say “Hell Yeah, I really want to do that” to something, just say “No”…you will be much happier for it and be able to put much more time into the “Yes’s”
Small Wins by Karl E. Weick: One of my favorite articles was written in 1988 by Karl E. Weick on the power of small wins. Others have written articles on the same subject, but this one is my favorite. The overall idea is that taking small bites out of a bigger more daunting challenge will get you where you want to go, whereas just trying to jump to the top in one giant stroke is near impossible. It’s a little bit of a longer read, but I posted a quick summary here too if you want to check it out…Law #5: Small Wins
Becoming an Idea Machine: My last in this list is a great post from James Altucher who talks about just coming up with 10 Ideas a Day. To keep yourself fresh and relevant, you should work every day to come up with 10 new ideas (not nearly as hard as it seems…read on). It’s a little longer, but worth the read, but I’ve also summarized it here at 10 Ideas a Day