Tag: Create Separation

Under Promise, Over Deliver

How many times have you been over-promised and under-delivered…it happens daily, so if you really want to create separation, be the exception!

Getting that first order is hard, you want to make sure that you give them a reason to come back for that second order as well. Even if your business sells big one and done items like a pool or a house, you still need those referrals. Maybe a follow up with a 10% discount as a thank you? Maybe a discount for a referral? Maybe give them a coupon to hand out to friends who need your services (winner for both of them!).

Make it impossible not to refer you because you more than did what you promised!

How To Create Separation…Build Your People Up

This was a really well written article from Carrier Management I found from the insurance industry on the need for creating separation from competition and how to go about it…the focus should be on building your people up!

I love the point he makes about not just telling an individual what procedures to perform, but to help them understand their role and their value to the company. His explanation of the CSR’s position and role in the company (in the last section titled…”Oh, I’m just a…”) as the customer’s first line of contact is fantastic…”Oh, so you’re about the most important person in the agency.”…well said!