What is “The Power of ONE”? This is how you create separation from your competition…not by focusing on a thousand things or measuring a thousand different KPIs. Pick ONE thing to focus on…What is your ONE Superpower, Pick ONE Word that describes what you do and hammer it home to your target customers, then measure how you are doing by the ONE metric that gives you that multiplier effect and creates a snowball that can’t be stopped.
Then focus on your 1,000 True Fans ONE-by-ONE (this is the only place I recommend you focus on more than ONE…having just ONE customer is great when it’s great and the kiss of death when it stumbles), get ONE small win then another and then another, strive to get ONE 1% better every day, and soon you will be hitting it out of the park and creating miles of separation between you and your competitors.
That’s “The Power of ONE”!
Comic Con 2018 has come and gone and the masks must come off. What’s left…just you and your Superpower…what is it? Do you even know…if you don’t, ask others, they can tell you.
Maybe your super power is that you are extremely patient or cool under pressure, maybe you are super curious or a great listener, maybe you are super persistent or out hustle everybody else. Maybe you are a great idea person or visionary, maybe you are a great mathematician or extremely mechanically inclined, or maybe you are a great speaker or writer. How about any of these: Tenacious, Problem Solver, Hyper-Focused, or Extreme Attention to Detail. What is it that comes super easy to you and you could do all day because you just love it? Don’t box yourself in to just what you’ve been doing for the last 2, 5, or 10 years…how did you get there anyway?
I love this older post from John Jantsch at Duct Tape Marketing on the same subject where he says “you may have to dig deep to reacquaint yourself with your superpower. You may have masked it because you think it’s not very business oriented. You may have to go back to when you thought anything was possible, back to when you played like a kid.”
Being bigger and stronger than everybody else doesn’t always work either…think David vs. Goliath or the sharp tree spears in Braveheart that they waited for the last minute to pull out on the advancing cavalry. That’s also why there is a draw play in football…suck the super aggressive defenders in and then run right through the middle as they outrun the pocket. Sometimes you need to restrain that superpower a bit or maybe your super power is to be clever enough to outflank your overwhelmingly strong opponent with one of the above maneuvers.
Find your superpower and bring it to work with you in every aspect of your day. Get out there and do the unexpected. Also, remember, the key to success isn’t just applying this superpower to your work, but also not focusing on the shiny new things that are not your superpower. Is there somebody else working with you that has these powers that you lack?
Focusing on your superpower is how you create separation between you and the rest of the pack. So, go ahead and take off that mask you’ve been hiding behind and go be you with all your unique superpowers!
If you want to create separation between yourself and your competitors, it’s time to think differently. Here are 5 fabulously written theories on how to focus and invest your time and effort…
1000 True Fans:Brilliantly written by Kevin Kelly a while back, the basic point is if you can find 1,000 True Fans for whatever it is you are doing, you are off and running.
No, but really, How Do I Get an Agent: One of my favorite short reads from Brian Koppelman (the co-writer of Rounders, Billions, and a lot of other fun stuff). What he is trying to get across is just making something great won’t sell it, but if you put in the work, anything is possible. Don’t think you can just create something and everyone will beat a path to your door…it doesn’t work that way!
Hell Yeah, or No by Derek Sivers: Derek Sivers wrote this clever post that can be summed up by the title itself. Your time is precious…if you can’t say “Hell Yeah, I really want to do that” to something, just say “No”…you will be much happier for it and be able to put much more time into the “Yes’s”
Small Wins by Karl E. Weick: One of my favorite articles was written in 1988 by Karl E. Weick on the power of small wins. Others have written articles on the same subject, but this one is my favorite. The overall idea is that taking small bites out of a bigger more daunting challenge will get you where you want to go, whereas just trying to jump to the top in one giant stroke is near impossible. It’s a little bit of a longer read, but I posted a quick summary here too if you want to check it out…Law #5: Small Wins
Becoming an Idea Machine: My last in this list is a great post from James Altucher who talks about just coming up with 10 Ideas a Day. To keep yourself fresh and relevant, you should work every day to come up with 10 new ideas (not nearly as hard as it seems…read on). It’s a little longer, but worth the read, but I’ve also summarized it here at 10 Ideas a Day