If you could double your sales year on year…it would look like these grains on a chess board…1, 2, 4, 8,…and by square 64…18,446,744,073,709,551,615 grains of rice!

If you could double your sales year on year…it would look like these grains on a chess board…1, 2, 4, 8,…and by square 64…18,446,744,073,709,551,615 grains of rice!
“If I say it you can doubt me, if you say it, it is true”
In Selling, Step 1, I stated that most importantly of all is qualifying the customer. You can’t and shouldn’t be trying to sell something to someone with no desire or means. Once you are past that step, what are the best ways to get in front of customers to sell, well, I’d argue it is in finding others that are more than happy to sell for you.
Now this may sound like I am the laziest salesperson in the world by trying to get other people to do my work for me, and while you may be right, there are some sound reasons for taking this approach. Some of these are:
OK, makes sense, and maybe I can give it a whirl, but what next. What are some ways to do this:
Any of these steps should help, but just about anything is better than cold calling. At the end of the day, you are just trying to multiply yourself… can you create content others will gladly spread for you? Who can you enlist to sell for you gladly: friends, family, coworkers, distributors, reps, customers, partners, and maybe even non-direct competitors.
If I am really happy with someone’s service or product I am more than happy to extol their virtues for them…there is a reason there is a YELP and Google Reviews and why people post pictures of their favorite restaurants, food, clothes etc. on Instagram and Facebook…people like to help those with whom they’d like to be associated and they also like to feel like they are in the know. Make it easier for them to help you spread the word. That’s the way you create separation from your competition!